LOS ANGELES, April 27, 2005 - Herbalife Ltd. (NYSE: HLF) announced today its
entrance into the $1.7 billion U.S. energy drink market with the launch of
LIFTOFF effervescent energy drink dietary supplement, a first-to-market,
sugar-free, zero-calorie, effervescent energy drink in a dissolvable tablet form.
LIFTOFF is designed to give both body and mind a lift.* With two patents
pending, each tablet contains a proprietary blend of natural herbs, plus
taurine, guarana, and caffeine for energy.*
"At Herbalife, we are focused on product innovation based on science. The
distinctive LIFTOFF formula offers everyone from entrepreneurial 20- and
30-year olds to on-the-go moms a refreshing energy drink," said Herbalife
Chief Executive Officer Michael O. Johnson. "There is nothing like this on
store shelves in the United States."
Estimated year-over-year growth for this segment of the beverage market is
approximately 35 percent, which is expected to lead to overall category
sales of over $3 billion in 2009, according to Euromonitor estimates.
LIFTOFF brand is the official energy drink sponsor of the AVP Pro
Beach Volleyball Tour and can be sampled at all AVP tournaments around the
country. A tournament schedule can be found at www.avp.com.
LIFTOFF is conveniently packaged in individual foil packets that can be
taken anywhere and easily dissolved in an 8 oz. glass of water. Each tablet
contains 100 percent of the Daily Recommended Value (DRV) of Vitamin C, and
over 100 percent of vitamins B6 and B12, all essential nutrients for
enhanced energy production.
Two energizing, natural flavors are available - Ignite-Me Orange and
Lemon-Lime Blast. Each carton contains ten individually-wrapped
effervescent tablets. All Herbalife products
are available through your
Herbalife Independent Distributor.
